Luke Campbell : bass and booty
Geto Boys : paranoia, insanity, and Rap-A-Lot Records
Trae and DJ Screw : rap gets screwed
UGK : from country to trill
Eightball & MJG and Three 6 Mafia : Memphis goes Hollywood
Outkast, Goodie Mob, and Organized Noize : the dirty South blooms
Cash Money, No Limit, and Juvenile : bling and murder in New Orleans
Nelly : forty acres and a pool
Timbaland and the Neptunes : architects of sound in nowhere, Virginia
Lil Jon : mosh pit hip-hop
DJ Drama and T.I. : mixtapes and turf wars in Atlanta
Paul Wall and the new H-Town movement : shining diamonds
T-Pain and his Florida hitmakers : rap robots
Soulja Boy and DJ Smurf : dance, dance revolution
Lil Wayne : gangster weirdo
Gucci Mane : true crime rap.